Ambushing Adidas: Nike`s `Going Brazilian` 2018 FIFA World Cup Campaign

The history of Nike dated back to 1957 when Phil Knight (Knight), an undergraduate student and middle-distance athlete at the University of Oregon, and his athletics coach, Bill Bowerman (Bowerman), realized the need for a good quality American sports shoe. After graduation, Knight joined the Graduate School of Business at Stanford University. While preparing a class assignment paper, it occurred to Knight that low cost, high quality running shoes, imported from Asian countries like Japan, where labor was cheap, could be sold in the US and could end Germany’s domination of the sports shoe industry...